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Interactive Media Manager (转)

by sundy 7/23/2008 5:46:00 AM

A rich, collaborative media management solution for pre-production, post-production and production environments.

Microsoft Interactive Media Manager is a collaborative media management solution that extends Microsoft Office SharePoint® Server 2007 for media and entertainment companies. The solution builds on existing technology investments, and helps companies create an end-to-end content production system accessible by everyone. In addition, Interactive Media Manager easily integrates with Microsoft business intelligence tools, giving management insight into production details.

Microsoft engages with a carefully selected group of top-tier, media-focused partners to deliver and extend Interactive Media Manager. The end result is a tailored, enterprise solution that reduces operational costs and helps companies become more agile so they can quickly pursue new opportunities. With an open, standards-based architecture, the Microsoft Interactive Media Manager provides a highly-extensible, highly-scalable platform that supports custom development on top of existing investments. By taking advantage of the first-class collaboration and media-focused capabilities available in IMM, companies can empower their people to drive business success.

Case Study: Starz Entertainment

Starz Entertainment is a premier subscription movie service based in Denver offering 16 different movie channels and a full online service called Vongo. With over 30 million subscribers and 1,000 titles per month, the task of managing all of the assets and workflow required for producing the promotional material for these titles is enormous.

Thanks to the highly successful adoption of our Interactive Media Manager platform, Starz is now migrating their entire production process into the IMM/SharePoint 2007 environment, generating huge time and cost savings across the (Broadcast) division.

Interactive Media Manager integrates with Microsoft Office Outlook® 2007, enabling workflows that reflect the way people actually work. Interactive Media Manager pushes tasks and forms directly to people’s Inbox, so that people can quickly move through review and approval processes, for example. And for workers that may not have the Office Outlook client, Really Simple Syndication (RSS) feeds are available from IMM components to keep people apprised of updated lists and content. Behind the scenes, Interactive Media Manager provides powerful tools for quickly building complex workflows and monitoring the performance and status of those workflows.

IMM Enhances Workflows

Interactive Media Manager integrates with Microsoft Office Outlook® 2007, enabling workflows that reflect the way people actually work. Interactive Media Manager pushes tasks and forms directly to people’s Inbox, so that people can quickly move through review and approval processes, for example. And for workers that may not have the Office Outlook client, Really Simple Syndication (RSS) feeds are available from IMM components to keep people apprised of updated lists and content. Behind the scenes, Interactive Media Manager provides powerful tools for quickly building complex workflows and monitoring the performance and status of those workflows.
IMM Introduces Powerful Metadata Framework

Interactive Media Manager introduces a powerful, XML-based metadata model that uses the Resource Description Framework (RDF) and Web Ontology Language (OWL) specifications from the World Wide Web Consortium. This RDF model allows companies to add nuance and intelligence to media management beyond what is possible with traditional metadata. Computers can automatically understand complex relationships between media assets and categories. Potential benefits of this approach include: improved search relevance, enhanced workflow tracking, and automatic transfer of metadata properties to new assets during transcoding. Most importantly, the IMM RDF model overcomes traditional barriers to metadata sharing between external systems.

Resources

Interactive Media Manager SharePoint Player - click for larger image

Featured Partner

Telestream

Integration with Telestream Flip Factory through IMM workflows and SharePoint workflow tasks
Enables customers to automate transcoding and encoding of digital content through an IMM workflow
Sample workflow code, and IMM Telestream Flip Factory activities will ship in version 1.0